The Organizers

BASG events are convened by a volunteer team of organizers – Carol Baroudi, Holly Fowler, and Tilly Pick with amazing support from collaborators, Aaron Hersum and Eric Grunebaum.

Carol Baroudi is Global Sustainability and Compliance for Arrow Electronics. In this role, she works to define and to drive sustainability initiatives. Her primary focus is sustainable electronics and its potential contribution toward overall sustainability goals, brand protection and enhancement. She works to support customers’ sustainability initiatives, including education, evangelizing and reporting.  She is the lead-author of Green IT For Dummies, which gives organizations basic principles and guidance in moving toward sustainable IT. She co-leads the Boston Area Sustainability Group, producing monthly programs aimed at furthering sustainability education, building collaborative networks, and driving sustainability forward.

Prior to joining Arrow, Carol worked as an industry analyst as Research Director of Sustainability and Green IT at Aberdeen Group, CEO of Baroudi Bloor International, and Vice President at Hurwitz Group. A best-selling author, Carol’s books have more than 7 million copies in print in more than 30 languages. Ms. Baroudi holds a B.A. from Colgate University and a post baccalaureate certificate in Sustainable Development from the University of Massachusetts.

Holly Fowler is the Co-founder & CEO of Northbound Ventures, LLC, a consulting firm based in Somerville, MA and focused on building sustainable communities and food systems. Projects focus on assisting stakeholder networks to use food and place as catalysts for change and supporting initiatives that advance the New England Food Vision of 50 by 60. From 2008-2013, Holly served as the Senior Director of Sustainability & Corporate Social Responsibility for Sodexo North America from 2008-2013. In that role, she led development and deployment of best practices for carbon and energy reduction, water conservation, waste minimization, sustainable food and materials sourcing, and client engagement for 6,500 client locations encompassing FORTUNE 500 businesses, national health care networks, colleges and universities, public K-12 schools, government agencies, and cultural destinations.

In addition to co-leading the Boston Area Sustainability Group, Holly serves on the Board of Advisors for Net Impact Boston, is a member of the International Living Future Institute, and chaired the inaugural Sustainable Purchasing Leadership Council’s Food Services Technical Advisory Group. Holly holds an MBA from Babson College, a BA from Bowdoin College, and a Professional Certificate in Sustainable Food Systems Leadership from the University of Vermont.

Tilly Pick is an architect of marketing and business programs with an exceptionally detail-oriented operational mindset. He is in the midst of helping launch Veritas Genetics, a Boston-based biotech start-up focused on whole genome sequencing as a fundamental driver of change in how people make decisions about their health and lifestyles. In his role as Veritas’ Web Operations Project Manager, Tilly wears both internal and external hats related to operational design and digital implementation with institutional and individual customers.

Tilly’s career prior to Veritas includes leading brand marketing and advertising engagements, both independently and at Mullen, Carmichael Lynch, Fallon, J. Walter Thompson Worldwide, and EuroRSCG Tatham, with clients in financial services, consumer goods, automotive, aviation, higher education, and publishing.

As one of BASG’s three co-organizers, Tilly is particularly passionate about helping more broadly project the story that is told at BASG’s event each month and facilitating action. Tilly has also been involved in local town government and is on the board of The Green Streets Initiative.

Tilly holds a M.S. in Integrated Marketing Communications from Northwestern University and a B.S. in Advertising from the University of Illinois at Urbana-Champaign.

Tilly lives north of Boston, near the ocean, where he enjoys spending time at the beach with his family whenever he can.

Eric Grunebaum is a consultant to clean energy companies, impact investors and clean energy funds. He cofounded TeraCool – an industrial ecology startup; he consulted on the U.S. expansion of Apeiron-Synthesis – a European green chemistry firm; advised Greentown Labs – the largest cleantech incubator in the U.S.; and via his company Cambridge Energy Advisors, assisted in the development of clean energy projects and deployment of impact investor funds.

Prior to energy work, Eric developed mixed-income housing and produced documentary films including The Last Mountain, focusing on a West Virginia community that proposed a wind-farm on a nearby mountain to stop a coal strip-mine. The film premiered at Sundance, was theatrically released and features Bobby Kennedy, Jr. Eric also produced A Life Among Whales on MacArthur “Genius” Roger Payne and The Price of Sugar which was short-listed for the Academy Award and won the Slow Food on Film Award.

Eric has organized and presented three BASG events as well as panels for Cambridge Innovation Center, Climate Action Business Association and in support of epidemiological research on the health co-benefits of carbon pricing. Eric received a BA in Visual and Environmental Studies from Harvard College and still lives in Cambridge, Mass., his hometown.

Aaron Hersum currently works in business development for Capital Advisors Group, a registered investment advisor specializing in institutional cash management. He writes blog posts for the Boston Area Sustainability Group and helps manage community outreach. He enjoys travelling, exploring new cities, meeting people from different cultures, summer, the beach, and good food and drink. He has even been known to lead pub crawls and food tours for international visitors in various parts of Boston.

Aaron received his B.A. degree in Sustainable International Development from The College of William and Mary and holds the FINRA Series 65 license.

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